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that the customer
has a need and that it is our job to serve this
need in the best way we can; |
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that our workers are our
core resource and are entitled to receive what is
due them; |
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that our managers are
the key custodians of our commitment to quality
and professionalism in the workplace; |
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that constant training
and technological development are essential in maintaining
our edge in the industry; |
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in good corporate governance;
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in a fair profit margin
to enable us to keep up with research and development
so we can serve the market better; |
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in doing the right thing
by standing behind our product. |